JPG vs PNG: Which file formats does social media prefer? This is where JPGs will give you the best option to improve load speed, though (as I mentioned) you may expect a slight reduction in quality. So be wary -too many will affect your load speed, which in turn, can hinder the experience of your website visitors (not what you want when you’re trying to convert □). ![]() So, whilst PNG images are lovely and crisp, you’ll find that they’ll take a little longer to load on your website. If you’re using large image sizes (and larger file sizes for that matter) in your blog posts or landing pages, your browser will take longer to load your page. One of the elements that impact load speed is your images. After all, people browsing your website aren’t going to stick around if they’re watching the dreaded loading bar for too long. If you’ve heard of website load speeds, you’ll understand the efforts you have to go to ensure you're not uploading anything that hinders that speed. PNG vs JPG: which is better for website loading times? It also supports transparency, which is super handy if you need to place a cut-out logo against a different background. Typically, people use PNGs for graphics (such as logos), text objects and line drawings. It doesn’t lose any of its information on compression - so that means the image quality is usually much higher (and the file size much larger) than its JPG cousin. Unlike the JPG, a PNG has lossless compression. PNG stands for Portable Network Graphics. For example, if you’re uploading a photograph into a blog post, a JPG will ensure you don’t slow down the loading time of said article. ![]() JPGs are recommended when you need a balance between quality and file size. However, it's important to note that too much compression will hinder its quality. This means the file is smaller and will load quickly on the web. That’s because a JPG uses lossy compression, meaning it removes some data from the original image file. That being said, you can expect to lose a level of quality when compressing a high-quality image into a JPG. That sounds pretty good to us! It means that marketers and content creators using complex images on the web can consistently meet image compression standards (and don’t end up with a horrible pixelated image that makes you wanna □). They’re a committee of people who want a way to make high-quality and large image files smaller and easily shareable on the web. The JPG (or JPEG) was first created by the Joint Photographic Experts Group back in 1992 (hence its name). We’ll compare the differences between JPGs and PNGs and explore what SVGs, GIFs and RAW images are. In this article, we’ll talk about some common file types and how best to use them on the web. ![]() Making sure you’re using the correct image types is important in keeping up to standards.īut what really is the difference between all the different image formats? Should you be sacrificing quality over load speed? Do Facebook and Twitter really care what type of file you’re using? For marketers, in particular, visuals are super important to our strategies. Have you been asking yourself the all-important question -to PNG or not to PNG? Or, perhaps you’re wondering what on earth an SVG file is anyway?
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